A Man & His Dream:The History of Pagani

Are we born with our destinies prewritten? For Horacio Pagani, the creative force behind the Pagani brand of ultra-exclusive hypercars, it seems that providence had made up its mind about his future: he was to embark on an extraordinary life journey that would lead him from a rural Argentinian enclave to the highest reaches of automotive manufacturing.
Our Pagani retailer in Beverly Hills exists because of the passion of this one man, whose ideas and dreams soar like stars above the world. Today, drivers from around the globe marvel at the creations that have sprung from Horacio Pagani's imagination. But the history of Pagani doesn't begin at our boutique retail facility -- its genesis lies in an unassuming city thousands of miles away, where a young boy first discovered his fascination for the motorized world.



Horacio Pagani:The Early Years
Horacio Pagani was born on November 10, 1955, in the Argentinian city of Casilda, where from an early age he was captivated by cars. By high school, his passion blossomed; he successfully built a dune buggy from the remnants of a scrapped Renault before even graduating.
At 18, Horacio began attending the local university, but a mix of political unrest and the methodical pace of study frustrated the young, passionate dreamer. By 1977, he had opened his own shop; by 1978 he was building caravans and camper shells. It was then he began working on the F2, a single-seat race car. After 5,000 hours of labor, it was revealed to great publicity, further cementing his reputation within automotive circles.
A Move to Italy& Advancements in Composite
The 1980s began for Horatio with the continued success of his camper shells. It also saw him branching out into more diverse projects, including a road roughness meter -- designed to measure pavement degradation -- that was designed under commission for the nearby University of Rosario.
Yet passion's fire burns hot, leading Horacio to move to Italy in 1983 to work at Lamborghini, whose designs he had always admired. During his tenure here, he was behind several industry milestones, including the very first car made entirely of composite materials: the Countach Evoluzione.
By 1991, Horacio's experience working with composite materials had dramatically expanded his knowledge of this medium, and he was ready to put this wisdom to work on even more ambitious projects. He thus left Lamborghini to establish Modena Design, a firm that specializes in developing composite materials for motorsports, automotive and other industries.
It was around this time he also began work on one of his long-harbored dreams: building his own supercar.






Pagani Automobili is Founded
The journey to the first Pagani supercar was long and arduous. Work began in 1993; it was not complete until 1999. During this time Horacio continued to work as a consultant on various projects, and understandably so: until 1998, the development of his eponymous car was funded entirely by himself.
When the Pagani C12 Zonda debuted at the Geneva Auto Show in 1999, it was an immediate hit on account of its sensual design and incredible specifications. Over the next twelve years, the Zonda was continually refined and updated, all the while representing the pinnacle of hypercar performance.
In 2011, the model's long-awaited replacement was revealed: the Pagani Huayra. Like its predecessor, the Huayra represented cutting-edge speed, precision and craftsmanship.
Pagani Today: The Tradition Continues
Today, the magic of Pagani Automobili continues to draw the attention of the world's most exclusive clientele of hypercar enthusiasts. The latest model to carry forth the genius of its founder? The Pagani Utopia. It is as captivating as anything to ever wear the brand's insignia, and is a reminder why securing a new Pagani custom order or reservation is such a competitive, coveted feat.
To become a part of Pagani history, contact Pagani Beverly Hills and inquire how you can purchase one of these exquisite vehicles. We look forward to helping you add your name to the next chapter of Pagani.
